GoodTrust and D-ID


New Partnership Reimagines Future of Digital Afterlife

Apr-25 2021
GoodTrust launches AI service to reimagine the future of digital afterlife together with D-ID, supported by Microsoft for Startups

GoodTrust and D-ID ( are excited to announce an official partnership, offering new and innovative ways to preserve digital stories and memories. Both companies are part of Microsoft for Startups, a global program committed to providing startups with access to business and technical support, including Microsoft Azure, which provides GoodTrust with fast and secure data hosting.

“The GoodTrust, D-ID and Microsoft for Startups collaboration is a match made in heaven in service of helping anyone create a digital will for their online life,” said Rikard Steiber, CEO and founder of GoodTrust, which is the digital will and wishes platform that allows anyone to control and create their digital legacy. “We’re exploring new ways to expand GoodTrust Memories with D-ID and this connection with Microsoft gives us a rich portfolio of additional ways to build our future.”

As seen on CBS This Morning, the newly launched GoodTrust Memories allows anyone to animate a current or historic photo to share with loved ones. The technology is powered by D-ID, an industry-leading company that specializes in patented video-reenactment technology using computer vision, AI and deep learning. 

GoodTrust Memories, powered by D-ID’s AI and facial-reenactment technology, launches to share moments that matter in new and meaningful ways

"We are thrilled to be partnering with GoodTrust, leveraging our deep learning expertise to help people preserve and bring their memories to life in new and exciting ways," said Gil Perry, Co-Founder and CEO of D-ID. "Utilizing AI to strengthen our connections to our past is something we at D-ID are passionate about, and we look forward to working with GoodTrust and Microsoft for Startups to advance that purpose."

In addition to technology like Azure, Microsoft for Startups also offers GitHub Enterprise coupled with a streamlined path to selling alongside Microsoft and a comprehensive go-to-market plan. Last year alone, startups in the program secured more than $1B in sales opportunities with the average deal size more than six figures.

GoodTrust is supported by Microsoft for Startups and runs on Microsoft Azure for fast and secure encrypted hosting of data and AI photo animations  

“Microsoft for Startups is a global program committed to providing startups with the resources they need, when they need them, regardless of where they are in their startup journey,” said Jeff Ma, vice president, Microsoft for Startups. “GoodTrust and D-ID coming together to help people experience their digital legacies is inspiring. The two companies exemplify the kind of innovation happening with startups building on the Microsoft Cloud.”  

GoodTrust will soon announce additional features for GoodTrust Memories along with the ability to create a will and medical and funeral directives. D-ID has cutting-edge capabilities in the works and Microsoft for Startups is always looking to support companies with a passion for scale.

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