voluntary benefits

The Future of Benefits: How Estate Planning is Changing the Game

Dec-07 2023
  1. Today's modern employees seek benefits that address their financial security, personal well-being, and overall quality of life.

  2. Estate planning stands out as a voluntary benefit that is relevant to employees at all stages of life, regardless of age, income level, or family status.

  3. Providing employees with the opportunity to protect their loved ones sends a powerful message about a company's commitment to its employees.

In today's ever-evolving job market, one thing remains constant: the need to provide innovative and relevant ways to attract and retain top talent. Voluntary benefits have emerged as a major component of an employee’s compensation package, and that’s not likely to change anytime soon.

The Evolution of Employee Benefits

The traditional model of employee benefits was relatively straightforward, focusing primarily on health and retirement benefits. However, as the workforce has evolved and diversified, so have their needs and expectations. Today's modern employees seek benefits that address not only their physical health but also their financial security, personal wellbeing, and overall quality of life. Recognizing this shift, forward-thinking companies are offering online estate planning services as a voluntary benefit to empower their employees and contribute to their overall wellbeing.

The Importance of Employee Wellbeing

Employee wellbeing has become a top priority for employers, as it directly impacts job satisfaction, engagement, and productivity. A workforce that feels supported and valued by their organization is more likely to perform at its best. This understanding has led to the evolution of employee benefits packages, which now extend beyond traditional offerings.

Estate planning may not be the first benefit that come to mind when considering employee wellbeing, but its significance cannot be overstated. Estate planning encompasses a wide range of elements, including creating a will, establishing a trust, designating powers of attorney, setting up healthcare directives, and safeguarding digital assets. These components collectively ensure that an individual's financial, healthcare, and personal affairs are in order, providing peace of mind for both employees and their families.

A Universal Benefit

Finding employee benefits that cater to the diverse needs and circumstances of every employee can be challenging. However, estate planning stands out as a benefit with broad applicability. Contrary to common misconceptions, it's not restricted by age, income level, or family status. Estate planning is relevant at all stages of life's journey. Whether you're a young professional buying your first home, a parent, a business owner, or nearing retirement, a well-thought-out estate plan addresses concerns and ensures the protection of families and assets. This inclusivity makes estate planning a valuable and accessible benefit for all employees, regardless of their life stage or financial situation.

A Competitive Edge

In today's fiercely competitive job market, employees seek relevant and valuable benefits as part of their total compensation package. The availability of online estate planning benefits can be a game-changer. Providing employees with the opportunity to safeguard their families, finances, pets, and possessions sends a powerful message about a company's commitment to its employees' overall wellbeing.

These benefits extend beyond immediate job responsibilities, demonstrating that the organization values each individual as a whole. Consequently, this leads to higher employee satisfaction, increased engagement, and enhanced loyalty. Employees appreciate the support in navigating critical life decisions and are more likely to stay with employers who prioritize their long-term financial security.

Read Between the Lines

Employers who choose to provide estate planning benefits through traditional attorneys may inadvertently burden their employees with additional costs. While attorneys may offer group discounts, individual employees often end up paying extra fees for each document and any future revisions, amounting to hundreds or thousands of dollars. In contrast, online estate planning benefits provide a comprehensive solution, allowing employees to create a complete plan without incurring additional costs and with unlimited updates. In essence, this benefit ensures that employees can keep more of their hard-earned money in their pockets.

Empowering Employees

The introduction of estate planning as a voluntary benefit represents a significant shift in how companies empower their employees to achieve their highest goals. It's not just about offering a financial wellness program; it’s about giving employees the tools and the confidence to truly make a difference in their financial future, create generational wealth, and shape a legacy that transcends their time with the company. This is not just a benefit; it's a bold step toward a brighter financial future.

Conclusion: The Future of Voluntary Benefits

As the workplace continues to evolve, so too must the benefits packages offered by companies. Estate planning has emerged as a new player in the realm of voluntary benefits, bringing with it a unique set of advantages that resonate with employees seeking holistic financial security. In the years to come, we can expect to see more companies embracing this innovative voluntary benefit as they prioritize the well-being and empowerment of their workforce in a rapidly changing world. Estate planning is not just changing the game; it's reshaping the future of employee benefits.

Read the full story at Voluntary Advantage here.

GoodTrust is a modern employee benefit offering digital estate planning, empowering individuals to protect their families, assets, and finances effortlessly.

Click here to learn more about how you can add GoodTrust to your benefits portfolio.