Medicare Choice Group Partners with GoodTrust to Bring Estate Planning Into the Medicare Journey
New collaboration integrates modern estate planning into Medicare education and enrollment, helping families make more confident decisions for what comes next.
For many Americans, navigating Medicare is one of the most important, and often overwhelming, transitions they’ll face. It’s not just about choosing the right healthcare coverage. It’s about stepping into a new phase of life filled with financial decisions, family considerations, and long-term planning.
Recognizing this, Medicare Choice Group has partnered with GoodTrust to bring estate planning into the heart of the Medicare experience. Known throughout the United States for guiding employers and individuals through Medicare education and enrollment with a personalized, consultative approach, Medicare Choice Group is expanding its support and helping families take meaningful steps to protect what matters most.
Through this partnership, the GoodTrust Estate+ Plan will be thoughtfully integrated throughout the Medicare journey as a valuable benefit for employers and individuals and available during enrollment, year-round. The goal is to meet individuals at the right moments with a solution that helps them take meaningful steps toward protecting their families and planning for what’s ahead.
The GoodTrust Estate+ Plan allows families to create and manage essential documents including wills, trusts, healthcare directives, and powers of attorney through a single, modern platform. With the ability to update plans over time, it evolves alongside life’s changes.
“This partnership is about meeting people where they are,” said Brendan Miller, CEO of Medicare Choice Group. “When individuals are making Medicare decisions, they’re already thinking about their future. By introducing estate planning at this moment, we’re helping them take one more important step toward protecting their families.”
“We believe getting your plan in place should be easy and it should happen at the moments that matter most,” said Rikard Steiber, CEO of GoodTrust. “By bringing estate planning into the Medicare journey, we’re helping families access meaningful tools that provide clarity, organization, and peace of mind for the future.”
Together, Medicare Choice Group and GoodTrust are helping consumers move into retirement with more than just coverage—it’s about helping families feel more prepared, protected, and confident about the future.