HUB International and GoodTrust Join Forces to Offer Comprehensive Estate Planning Solutions to Employees

HUB International, a leading global insurance brokerage and financial services firm, is joining forces with GoodTrust, a modern digital estate planning service, to offer an essential new benefit to employees across the United States. Together, they will provide easy access to estate planning tools, addressing a critical need within the traditional employer benefits packages.

Wendy King, Director of Strategic Partnerships and National Employee Benefits at HUB International, emphasized the importance of this initiative. "HUB is committed to bringing innovative, employee-centric offerings to our clients. Knowing that nearly 70% of Americans don’t have a will, GoodTrust is one of those programs that can fill a gap in the traditional employer benefits suite of products.”

The collaboration will enable HUB International to enhance its already robust benefits offerings with GoodTrust’s comprehensive service, which includes wills, trusts, powers of attorney, healthcare directives, along with modern features like pet and digital directives. This initiative not only broadens the scope of employee benefits but also democratizes access to estate planning. 

Rikard Steiber, CEO of GoodTrust, highlighted the synergy between the firms and the impact of this offering. “I believe estate planning should be accessible and affordable for everyone. Teaming up with a forward-thinking organization like HUB allows us to extend our reach and make a significant difference in the lives of countless employees and their families. Our digital approach ensures that all employees, regardless of their financial status, can secure their legacy and provide for their loved ones.”

This collaboration reflects both HUB’s and GoodTrust’s commitment to innovation and their dedication to serving the evolving needs of employees. By offering GoodTrust’s services in their benefits packages, HUB International reinforces its leadership in providing comprehensive, employee-centered solutions tailored for the modern workforce.