GoodTrust and Healthy Paws Team Up to Bring Pet Families Peace of Mind Beyond the Vet Visit

GoodTrust, the leading digital service for smart estate planning and home of the Pet Directive, announced a strategic partnership with Healthy Paws pet insurance, a Chubb company and one of the nation’s top-rated pet insurance providers. Together, the companies aim to empower pet parents with comprehensive tools to protect the health, safety, and long-term care of their furry family members.

The partnership introduces GoodTrust’s Pet Directive as an additional feature for Healthy Paws customers—giving pet owners a simple, legally binding way to name guardians, outline care instructions, and secure their pet’s future in case something unexpected happens.

“Our pets are family, and they deserve the same level of protection and planning,” said Rikard Steiber, CEO of GoodTrust. “By aligning pet insurance from Healthy Paws with our Pet Directive, we’re delivering peace of mind on all fronts—from emergency vet visits to long-term guardianship.”

The Pet Directive is part of GoodTrust’s broader digital estate planning suite, which includes Wills, Trusts, Health Care Directives, Power of Attorney, and a secure Digital Vault. The tool ensures that pets are not left behind or sent to shelters due to a lack of planning - an issue that affects thousands of animals every year.

“This partnership aligns with Healthy Paws’ mission to support the well-being of pets and the people who love them,” said Alex Faynberg, Executive Vice President and Head of Healthy Paws. “The Pet Directive adds an essential layer of protection, empowering pet parents to make thoughtful plans that reflect the care their animals deserve.”

The initiative reflects a growing awareness around the importance of comprehensive pet planning, especially as more Americans consider their pets as full-fledged members of the family.

About GoodTrust GoodTrust is a digital estate planning service that empowers families to protect what matters most by offering tools for Wills, Trusts, and Directives for pets, health care, finances and digital assets. With a focus on accessibility and innovation, GoodTrust also pioneered the Pet Directive, a first-of-its-kind digital tool to ensure pets are always cared for, no matter what.

About Healthy Paws Healthy Paws, a Chubb company, is a leading provider of pet health insurance in the United States, dedicated to helping pet parents give their pets the best medical care possible. Founded in 2009, Healthy Paws offers a simple, transparent plan that covers new accidents, illnesses, cancer, emergency care, genetic conditions, and more. With an easy-to-use mobile app, fast claims processing, and a customer-first approach, Healthy Paws delivers a seamless and compassionate experience. As part of Chubb, a world leader in insurance, Healthy Paws is backed by exceptional financial strength and industry expertise. Learn more at www.healthypawspetinsurance.com.