eFuneral & GoodTrust To Add Estate Planning To Funeral Homes’ Sales

Mar-23 2022

GoodTrust and eFuneral Partner are excited to announce a new partnership that helps funeral homes go a step further in the digital age. This partnership means funeral homes can now attract and sell pre-need solutions by offering the GoodTrust will-creation tool in tandem with all estate planning documents any family needs. Further, funeral homes will now be able to help at-need families easily and securely take care of the digital legacy of their lost loved ones.

“Only 33% of U.S. adults have a will today and no one is really taking care of the online accounts of people who pass away,” said Rikard Steiber, CEO and founder of GoodTrust, the leading digital legacy and end-of-life planning platform. “This is a serious and massive problem as countless families may suffer and important assets may not be passed on as intended. We should all have a plan.”

This partnership empowers all new and existing eFuneral customers through the GoodTrust Premium Plan, which includes a free will-maker-tool and Digital Executor service to take care of accounts like Facebook, LinkedIn, Netflix and more - including financial accounts and other services - after someone passes away. 

GoodTrust Premium makes it possible for anyone to secure their online life with a Digital Vault and easily create their will based estate plan in less than 15 minutes.

"We are excited to partner with GoodTrust to help our funeral home partners add a will to their pre-need planning as well as manage online accounts for at-need families,” said Mitch Smith, Director of Partnership Development at eFuneral. “In today’s online world, everyone needs a plan for their digital end-of-life."

Funeral homes will be able to activate this offer for their families starting in March at the 2022 International Cemetery, Cremation & Funeral Association (ICCFA) International Convention and Expo in Las Vegas, Nevada.