Lifestyle
Celebrating International Women’s Day: Protecting What Matters Most
Women are the protectors of family, assets & legacy.
As we celebrate International Women’s Day and Women’s History Month, it is time to recognize the vital role women play as the ultimate caretakers of our families, our memories, and our futures. Women are consistently at the heart of the family unit—caring for children, supporting aging parents, and managing the day-to-day well-being of their loved ones. Yet, when it comes to legally protecting their own legacy and assets, many women are leaving their family’s future to chance. A survey conducted by GoodTrust reveals a powerful truth: women are overwhelmingly the primary caretakers of both estate matters and preserving assets when someone in the family passes away. Only 12% of women report that a man takes the lead on estate matters. Women are the storytellers, the memory keepers, and the foundation of the family. Despite carrying this immense responsibility, there is a critical gap between what women know they need to do and what they have actually put in writing.
50% of women know they need a Last Will and Testament, yet only 29% actually have one.
47% believe medical directives are important, but only 26% have one in place.
65% admit they have no idea what happens to their digital accounts and assets when they pass away.
Why Protecting Your Legacy is an Act of Love Estate planning isn’t just about financial wealth; it is about protecting what matters most to you. It is about ensuring your children are cared for by the guardians you choose. It is about making sure your parents are supported. It is about organizing your life so that your family isn’t left navigating a stressful, complicated legal system during a time of grief. Interestingly, the GoodTrust survey found that 61% of women consider preserving photos, videos, and memories more valuable than financial assets (42%). Protecting your legacy means safeguarding everything—from your home and bank accounts to the priceless family photos and digital memories you’ve spent a lifetime creating. Celebrate International Women’s Day: 1,000 Free Estate Plans for Women At GoodTrust, we believe that empowerment starts with peace of mind. To honor International Women’s Day and help women take charge of their family’s future, GoodTrust is gifting free Estate Planning to 1,000 women in the US on March 8th 2026. This is your opportunity to secure your assets, protect your children, support your parents, and preserve your unique legacy. Don’t wait for “someday” to get your affairs in order. Give yourself and your loved ones the ultimate gift of security and clarity. Take Action Today Claim your free comprehensive GoodTrust Estate Plan (promotion code: IWD2026 at signup) and join the movement of women taking control of their legacies. Because protecting your family’s future is the most empowering thing you can do.